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Afterpay Touch Group Ltd (ASX:APT) Putting Smiles On Millennials

Afterpay Touch Group Ltd (ASX:APT) will now start working with dentists to provide its buy now, pay later services.
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Jaz Harrison

Jaz is a Staff Writer for Rask. She is a keen investor who loves to thoroughly poke holes in an investment idea before it has a chance of making it into her portfolio. Jaz invests for the long-term and doesn't sweat the small stuff. She strongly believes that empowering people with knowledge is the best way for them to take charge of their finances, which is exactly the approach she takes with her own money and investments.
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Afterpay Touch Group Ltd (ASX:APT) will now start working with dentists to provide its buy now, pay later services.

The dentist in question is newly-listed ASX dental business Smiles Inclusive Ltd (ASX: SIL) according to the AFR. Smiles Inclusive has 52 dental practices and 107 dentists across the country.

Why is Smiles Inclusive using Afterpay?

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Afterpay is supposedly most popular with the younger millennial generation, who also aren’t regularly visiting the dentist according to Smiles Inclusive CEO Mike Timoney.

Commenting on the lack of dental visits, Mr Timoney said: “It’s a combination of lethargy and money management. I think dentistry as a profession, has never made it easy“.

Smiles Inclusive believes that 65% of Australians don’t regularly go to the dentist. The company is trialling Afterpay in four clinics and by the start of October, the entire Smiles Inclusive network will offer Afterpay.

Afterpay’s share price rose 6% yesterday in response to this news, whilst the Smiles Inclusive share price fell 2.8%. It seems the market has made up its mind who this deal is better for.

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