Changes are happening - please bear with us while we update our site.

Join Free
Log in

Changes are happening - please bear with us while we update our site. Click here to give us your advice and feedback.

Join Free
Log in

Here’s Why Kogan.Com (ASX:KGN) Shares Are Going Nuts

Kogan.Com Ltd (ASX:KGN) has announced the launch of Kogan Marketplace this morning, sending the share price up 8%. 
Picture of Jaz Harrison

Jaz Harrison

Jaz is a Staff Writer for Rask. She is a keen investor who loves to thoroughly poke holes in an investment idea before it has a chance of making it into her portfolio. Jaz invests for the long-term and doesn't sweat the small stuff. She strongly believes that empowering people with knowledge is the best way for them to take charge of their finances, which is exactly the approach she takes with her own money and investments.
More analysis

Kogan.Com Ltd (ASX: KGN) has announced the launch of Kogan Marketplace this morning, sending the share price up 8%.

Kogan.Com is an online business that was set up by Ruslan Kogan in 2006 in his parent’s garage. Kogan.Com offers a variety of products and services including Kogan Retail, Kogan Marketplace, Kogan Mobile, Kogan Internet, Kogan Insurance and Kogan Travel. The company plans to launch Kogan Super in the near future. Kogan.Com aims to offer consumers price leadership through digital efficiencies.

Are Kogan.Com Shares A Bargain?

Kogan described the launch of Kogan Marketplace as a win-win-win. Customers will get more choice and competition, Australian businesses will get access to lots of customers and obviously the Kogan.Com business hopes to benefit.

Kogan marketplace has launched with more than 100,000 products available, with many leading brands participating.

Some of the brands that are available for purchase through the Kogan Marketplace are: Microsoft, Breville Group Ltd (ASX: BRG), Lego, Fisher-Price, Paw Patrol, SodaStream, Gillette, Gucci and Phillips.

Some partners in the Partner Brands Product Division will be moved to Kogan Marketplace. Kogan.Com said that transactions through Kogan Marketplace will be only be recognised for the gross transaction value. The commission received will be recognised as revenue.

The products listed on Kogan Marketplace will be eligible for the benefits that customers already get including interest free finance and earnings Qantas Airways Limited (ASX: QAN) frequent flyer points.

Kogan.Com Director of Marketplace Lazar Monin said: “Our mission is to make the most in-demand products and services more affordable for all Australians.”

Time To Buy Kogan.Com Shares?

Kogan.Com is currently valued at 25 times FY18’s earnings, which would be good value if it keeps growing profit as quickly as the past few years. If Kogan.Com can challenge Amazon’s online dominance as the western world’s leading online retailer then Kogan could be an attractive growth share idea today.

But, I wouldn’t want to buy against Amazon – although the other services that Kogan.Com plans to launch (such as superannuation) could be a very interesting development for the Aussie online company.

2 ASX Growth Shares Better Than Kogan.Com?

[ls_content_block id=”14947″ para=”paragraphs”]

$50,000 per year in passive income from shares? Yes, please!

With interest rates UP, now could be one of the best times to start earning passive income from a portfolio. Imagine earning 4%, 5% — or more — in dividend passive income from the best shares, LICs, or ETFs… it’s like magic.

So how do the best investors do it?

Chief Investment Officer Owen Rask has just released his brand new passive income report. Owen has outlined 10 of his favourite ETFs and shares to watch, his rules for passive income investing, why he would buy ETFs before LICs and more.

You can INSTANTLY access Owen’s report for FREE by CLICKING HERE NOW and creating a 100% FREE Rask Account.

(Psst. By creating a free Rask account, you’ll also get access to 15+ online courses, 1,000+ podcasts, invites to events, a weekly value investing newsletter and more!)

Access all reports now

Unsubscribe anytime. Read our Terms, Financial Services Guide, Privacy Policy. We’ll never sell your email address. Our company is Australian owned.

Information warning: The information on this website is published by The Rask Group Pty Ltd (ABN: 36 622 810 995) is limited to factual information or (at most) general financial advice only. That means, the information and advice does not take into account your objectives, financial situation or needs. It is not specific to you, your needs, goals or objectives. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. Please read our Terms and Conditions and Financial Services Guide before using this website. The Rask Group Pty Ltd is a Corporate Authorised Representative (#1280930) of AFSL #383169.

Latest stories

Free passive income report
Skip to content