How Adore Beauty (ASX:ABY) was created – A deep-dive with co-founder, Kate Morris

Kate Morris is the co-founder and entrepreneur behind one of Australia's largest beauty businesses, Adore Beauty Group Ltd (ASX: ABY). In this episode,Kate joins Owen Rask on The Australian Investors Podcast.

Listen now

About this episode

Kate Morris is the co-founder and entrepreneur behind one of Australia’s largest beauty businesses, Adore Beauty Group Ltd (ASX: ABY). Adore is a $450 million online company created before most people used the internet. Kate Morris joins Owen Rask on The Australian Investors Podcast.

Listen now: Apple Podcasts, Spotify, YouTube & Castbox

In this episode of The Australian Investors Podcast, Kate Morris joins Owen Rask to explain how she built a world-class online business, managed Adore’s growth, funding and changed the game for many of Australia’s beauty consumers.

Kate talks about the importance of delighting customers when they open a package, why culture matters, when to move aside and make way for new talent, how the beauty industry works and, perhaps most importantly, why she offers her customers Tim Tams.

Kate’s new venture, Glow Capital

In addition to becoming one of Australia’s pioneers of beauty and online, and remaining as Chief Innovation Officer at Adore, Kate Morris has co-founded a new venture called Glow Capital Partners, or Glow Cap for short.

Glow Capital is a new private equity investment firm seeking to help founders scale up their operations to reach their full potential. Kate and Owen talk about the pain points for founders, the founder ecosystem and more.

Watch the video version on the Rask Australia YouTube page.

Date recorded: 4 October 2021

Episode resources

Take one of our intelligent investing courses (covering topics like ETFs, shares and valuation) on Rask Education.

If you want to thank us for putting this show together, please give The Australian Investors Podcast a 5-star review on Apple Podcasts — it’s a 5-second task that really helps support the show (and puts a big smile on Owen’s face).

Podcast series resources

If you like this episode, you’ll LOVE our series. Episodes go live every Saturday at 7 am and Wednesday arvo.

We air an interview with an Australian or international investing expert every Wednesday, and Q&A every Saturday! Subscribe below.

Got a question you want answered on the podcast?

Sponsored by:

Share this episode:

Facebook
X
LinkedIn
Email
WhatsApp
At the time of publishing, the author of this article does not have a financial or commercial interest in any of the companies mentioned.

Better investing starts here.

Want to level-up your analytical skills and investing insights but don’t know where to start? Join 50,000 Australian investors on our mailing list and we’ll send you our favourite podcasts, courses, resources and investment articles every Sunday morning. Grab a coffee and let Owen and the team bring you the best  insights.

Skip to content