Australian Business Podcast episode #4 is now live on the Rask network: marketing your business.
17% of Australian small businesses fail because they fail at marketing (and sales). This Australian Business Podcast helps you avoid that fate.
In this episode, I — Owen Rask, founder of The Rask Group — dive into the following Australian small business topics:
- How to market a business
- Why marketing is essential and much easier once you know your customer
- Picking the right social media platform to grow
- The difference between organic and acquired growth
- Permission marketing and how to use it
- Robert Cialdini’s 6 principles of persuasion (and how they can power your small business) 🏎
- Calculating marketing return on investment (ROI) through Customer Acquisition Cost (CAC) and Lifetime Value
- Product-market fit (and why it won’t happen straight away)
- Why email marketing is still #1 for digital sales 📧
- My top 5 tips for marketing your business
This episode of The Australian Business Podcast aligns perfectly with lesson four of Rask’s free business course: marketing your business.
Remember this: at the end of the day, every business has a simple equation for survival: spend less to find a customer than you get in profit from that customer.
Love the Australian Business Podcast? Let me know about it by leaving a review on Apple or Spotify.
If you want to help me out with the course, right now the best thing you can do is subscribe and review this podcast in Apple or Spotify. Please use the “Ask a question” menu link on the Rask websites, or leave your questions in the Apple Reviews.
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