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How to market your small business (a step-by-step guide) [4/12]

Australian Business Podcast episode #4 is now live on the Rask network: how to market your small business and get new customers.

Listen to the Australian Business Podcast now

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Australian Business Podcast episode #4 is now live on the Rask network: marketing your business.

šŸ’”17% of Australian small businesses fail because they fail at marketing (and sales). This Australian Business Podcast helps you avoid that fate.

In this episode, I — Owen Rask, founder of The Rask Group — dive into the following Australian small business topics:

  1. How to market a business
  2. Why marketing is essential and much easier once you know your customer
  3. Picking the right social media platform to grow
  4. The difference between organic and acquired growth
  5. Permission marketing and how to use it
  6. Robert Cialdini’s 6 principles of persuasion (and how they can power your small business) šŸŽ
  7. Calculating marketing return on investment (ROI) through Customer Acquisition Cost (CAC) and Lifetime Value
  8. Product-market fit (and why it won’t happen straight away)
  9. Why email marketing is still #1 for digital sales šŸ“§
  10. My top 5 tips for marketing your business

This episode of The Australian Business Podcast aligns perfectly with lesson four of Rask’s free business course: marketing your business.

šŸ’”Remember this: at the end of the day, every business has a simple equation for survival: spend less to find a customer than you get in profit from that customer.

Love the Australian Business Podcast? Let me know about it by leaving a review on Apple or Spotify.Ā 

If you want to help me out with the course, right now the best thing you can do isĀ subscribeĀ and review this podcast inĀ AppleĀ orĀ Spotify. Please use the ā€œAsk a questionā€ menu link on the Rask websites, or leave your questions in the Apple Reviews.

Send us your business questions for this weekend’s episode

Anyone can send us questions… that means you! Click here send Jordan, Danil and Owen a question to answer on air. Just select ā€œThe Australian Business Podcastā€ when prompted.

New here? Subscribe for weekly shows!Ā 

Subscribe to the Australian Business Podcast on all major platforms. We release episodes weekly!

  1. Apple podcast
  2. Spotify
  3. YouTube
  4. Castbox

Australian Business Podcast resources

Amazing deals go below šŸ‘‡

šŸ“ˆ Free online business community – InflectionĀ 

Zara, Owen, Jordan and Danil are proud to invite you to join our free online business owners community. Filled with videos, PDF downloads, daily discussion and more, you can join now for free to unlock episode resources and goodies. Click here to join us online.

āœ… Grey Space Advisory – snag a $100 health check

Do you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.

Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you.

šŸ° Rask – Get Owen’s best investing research

The Australian Business Podcastā€™s official sponsor is Rask, our very own company. We empower hundreds of thousands of investors around Australia, whether you’re new or have been investing for 40 years. You can take an investing course on Rask Education to discover how Owen carefully researches small or blue chip companies, or become a premium Rask member today to speak directly with Owen and see what he is investing in.

As Warren Buffett famously said, “I am a better investor because I am a businessman, and a better businessman because I am no investor.”Ā 

***

The information on this website and in our podcasts is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. If you donā€™t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read ourĀ Terms & ConditionsĀ andĀ Financial Services Guide before using this website.

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