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A cake maker with 200,000 online followers | The ins-and-outs of social media, brand marketing & more Ft. Alisha Henderson [replay]

Alisha Henderson is the founder of Sweetbakes and a super-star of social media. She joined Owen Rask on The Australian Business podcast to talk about marketing, brand and growth.

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About this episode

Alisha Henderson is the creative genius and go-getter behind Sweet Bakes cakes, the author and designer of the Storybook Sweets, speaker, Instagramer and so much more.

This podcast was recorded mid-2020 and original featured on The Australian Finance Podcast. But it was too good to pass up.

Alisha’s journey with Sweet Bakes started when she was just 19, it’s been profitable since day one and has experienced incredible growth as she meticulously crafted her brand, marketing strategy and lived her life “with total joy”.

Alisha is one of the highest energy and positive young people I — Owen — have come across. It was my pleasure to talk with this inspiring young business person about hustling, online marketing, motivation, mindfulness, sticking your neck out, scaling a business and more. We hope you enjoy it!

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This episode was recorded and first published in June 2020.

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