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A cake maker with 200,000 online followers | The ins-and-outs of social media, brand marketing & more Ft. Alisha Henderson [replay]

Alisha Henderson is the founder of Sweetbakes and a super-star of social media. She joined Owen Rask on The Australian Business podcast to talk about marketing, brand and growth.

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Alisha Henderson is the creative genius and go-getter behind Sweet Bakes cakes, the author and designer of the Storybook Sweets, speaker, Instagramer and so much more.

This podcast was recorded mid-2020 and original featured on The Australian Finance Podcast. But it was too good to pass up.

Alisha’s journey with Sweet Bakes started when she was just 19, it’s been profitable since day one and has experienced incredible growth as she meticulously crafted her brand, marketing strategy and lived her life “with total joy”.

Alisha is one of the highest energy and positive young people I — Owen — have come across. It was my pleasure to talk with this inspiring young business person about hustling, online marketing, motivation, mindfulness, sticking your neck out, scaling a business and more. We hope you enjoy it!

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The Australian Business Podcastā€™s official sponsor is Rask, our very own company. We empower hundreds of thousands of investors around Australia, whether you’re new or have been investing for 40 years. You can take an investing course on Rask Education to discover how Owen carefully researches small or blue chip companies, or become a premium Rask member today to speak directly with Owen and see what he is investing in.

As Warren Buffett famously said, “I am a better investor because I am a businessman, and a better businessman because I am no investor.”Ā 

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