This is the story of McPhails Furniture, in Wangaratta, a regional town 3 hours north of Melbourne. Under the management of Taylor McPhail, McPhails Furniture went from being on the brink of closure before Covid-19 hit, to generating $22 million of annual sales and building a near $10 million property portfolio.
Taylor McPhail recently joined Owen Rask, host of The Australian Business Podcast and founder of Rask, to share all of the stories, lessons and methods he used to reinvigorate the brand, its store, Facebook sales, delivery network — and surf the enormous wave of e-commerce caused by Covid.
Talking points with Taylor McPhail
- The story behind McPhails Furniture, one of the most popular furnitureĀ companies in Australia
- The story behind the McPhails family business and how it reinvented itself more than 40 years after being founded
- How McPhails went from the brink to $22 million in furniture sales… in 24 months
- How a regional business can offer a $59 delivery fee, to customers 1,500 km away
- What Taylor has learned from hyper-scale in a furniture business
- Taylor’s marketing and growth hacks
- How Taylor used his company’s cash flow and payment terms (and loans!) to build a $10 million property portfolio
- Why it’s crucial to have everything just right, all the time
McPhails walkthrough: marketing furniture, saving on delivery costs & more
The video above takes you an 8 minute with Taylor McPhail of McPhails Furniture so you can see for yourself some of the tricks of the trade and how it all comes together.
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