At first, I thought all business owners had it “figured out”. Have you ever thought this way?
“I think they know something I don’t.”
Everyone just seemed to be doing so well!
And here I am, running The Rask Group, thinking to myself “I think he knows a lot more than me” or “she’s kicking goals while I’m over here just guessing about the price of my stuff!”
But then something strange happened. I noticed people kept saying the same thing to me!
And I tell you what, I definitely didn’t have it “figured out”.
In short, my Cliff Notes version is that every business owner is a hot mess!
This episode of The Australian Business Podcast is dedicated to all of the hot messes in the world.
About Emma
Emma Edwards is followed by over 50,000 on Instagram, is a behavioural finance expert, business owner and two-time podcast host.
Emma Edwards founded The Broke Generation in 2018 as a destination to help millennials feel good about money. Since then, she has built a loyal following of over fifty thousand on social media, engaged thousands of weekly listeners through The Broke Generation Podcast, and hits inboxes weekly with The Glue Newsletter.
Emma is an expert on the psychological and behavioural side of money, and aims to connect with her audience on a deeper level than just number crunching and investment returns. Candidly sharing her own experiences along with knowledge and expertise developed during her graduate studies in Financial Psychology, she engages people with everything that’s going on behind their finances, with the firm belief getting on top of your money starts with getting to know yourself.
Why small business owners should listen to this
In this FILMED episode of The Australian Business Podcast, myself (Owen Rask) and Emma Edwards from The Broke Generation break down some of the most important emotional aspects of running a business, including how to overcome imposter syndrome, invest for growth confidently, price your products and services properly, celebrate your wins, and build an online brand that people love.
In sharing her story with us, Emma breaks down the insights, methods and strategies she has gathered from running The Broke Generation podcast and The Broke Business podcast, as well as the trials and errors, and key insights from the interviews she has done along the way.
If you run a business, or intend to, I honestly believe you really can’t afford to miss this episode of The Australian Business Podcast.
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