Changes are happening - please bear with us while we update our site.

Changes are happening - please bear with us while we update our site. Click here to give us your advice and feedback.

What the crisis at OpenAI means for investors

On 18 November Australian time, news broke that Sam Altman, CEO and co-founder of OpenAI, the company behind ChatGPT, had been fired by the Board. In response, Greg Brockman, President, Chair, and co-founder, announced he’d quit the company.

The news surprised staff and investors alike.

Microsoft Corp (NASDAQ: MSFT) CEO, Satya Nadella, was reportedly “blindsided and furious” with the decision.

Microsoft share price

Microsoft invested US$10 billion in OpenAI earlier this year at a valuation of US$29 billion3.

Meanwhile, several senior researchers quit the company, while hundreds more – including Ilya Sutskever, the chief scientist who was blamed for the coup against Altman – signed an open letter threatening to quit if Altman was not restored to his position.

Thrive Capital was reportedly in talks to purchase shares in OpenAI at a valuation of US$86 billion before the announcement, which would make it one of the most valuable private companies in the world.

While there was some speculation over the weekend that Altman may return to his position, on Monday afternoon Australian time, OpenAI announced that Emmett Shear, co-founder of Twitch, was being appointed as the new CEO.

Shear recently stated on X (formerly Twitter) that he would like to see the development of AI slowed down.

“If we’re at a speed of 10 right now, a pause is reducing to 0. I think we should aim for a 1-2 instead.”

Just hours later, Microsoft CEO and Chair, Satya Nadella, announced on X that Altman and Brockman had been hired by Microsoft, with Altman to lead “a new advanced AI research team”.

Time will tell whether OpenAI is able to move past these issues, or whether it will offer an opportunity for their competitors to overtake them.

The Microsoft link

While OpenAI is not currently listed on any stock exchange, Microsoft holds a 49% stake in the company.

Based on the price Thrive Capital was reportedly planning to pay for shares, Microsoft’s stake would be worth around US$43 billion. Given Microsoft’s market capitalisation exceeds US$2.7 trillion10, US$43 billion is a relatively small part of its overall business.

More importantly for Microsoft though, their ownership stake allowed them to licence OpenAI’s technology, which underpins Microsoft’s new ‘AI companion’ called Copilot.

Microsoft has described AI as “the defining technology of our time”, and OpenAI’s technology is key to their software.

The trouble with picking stocks

Identifying a structural trend such as AI and automation is relatively easy. But picking the winners among these trends is much more difficult.

One possible analogy is the US auto industry.

Around 3,000 auto companies have existed in the US since the dawn of the automobile, but today just a handful of automotive giants dominate the industry.

For anyone witnessing the explosion in popularity of cars in New York City in the early 1900s, it wouldn’t have been a huge stretch to predict the growth of the automotive industry in the decades ahead, but identifying that Ford Motor Co (NYSE: F), Chrysler, and General Motors Co (NYSE: GM) would become the “Big Three”?

Not so easy.

Source: These images are in the public domain, however this combination of images was popularised by Tony Seba.

While equities outperform bonds and cash on average, averages can be deceiving.

Research by JPMorgan Chase & Co (NYSE: JPM) Asset Management has shown that between 1980 and 2020, 42% of companies experienced negative returns, 66% underperformed the Russell 3000 Index (INDEXRUSSELL: RUA), and just 10% of “Megawinners” generated excess returns.

Research by Hendrik Bessembinder from Arizona State University supports this, with his 2017 paper finding that 58% of listed companies underperformed one-month US Treasury Bills over their lifetime. Those don’t seem like great odds.

An alternative approach

If most listed companies have underperformed Treasury Bills, but listed stocks in aggregate have outperformed bonds over the long term, then how can investors capture this performance?

Rather than trying to pick the few winners, taking a diversified approach can help to reduce the risk of putting all your eggs in the wrong basket.

ETFs can also help to reduce complexity, providing a simple, low-cost way to gain exposure to equity performance.

A broad-market ETF such as Betashares Nasdaq 100 ETF (ASX: NDQ) allows investors to gain exposure to the top 100 non-financial companies listed on the Nasdaq Stock Exchange.

While a thematic ETF, such as Betashares Global Robotics and Artificial Intelligence ETF (ASX: RBTZ), provides exposure to a basket of companies involved with AI and robotics, without taking on the stock-specific risk inherent in trying to pick winners.

2024 ETF Playbook: Coming in to land

Download our special report to see the economic and market outlook from our Chief Economist, 12 ETF ideas for the year ahead, and 6 charts you can’t ignore in 2024.

Betashares Disclaimer: Betashares Capital Limited (ABN 78 139 566 868, AFSL 341181) is the issuer of Betashares Invest, being the IDPS-like scheme available through the Betashares Direct platform. Before opening an account or making an investment decision, read the Product Disclosure Statement and the Target Market Determination for Betashares Invest, available by emailing Customer Support at [email protected] or by phone on 1300 487 577, to consider whether the product is right for you. You may also wish to consider the relevant Target Market Determination, which sets out the class of consumers that comprise the target market for the Betashares Fund and is available at www.betashares.com.au/target-market-determinations. This information is general in nature and doesn’t take into account any person’s financial objectives, situation or needs. You should consider its appropriateness taking into account such factors and seek professional financial advice. Investments in Betashares Funds are subject to investment risk and the value of units may go up and down. The performance of any Betashares Fund is not guaranteed by Betashares or any other person. Past performance is not indicative of future performance.


Information warning: The information on this website is published by The Rask Group Pty Ltd (ABN: 36 622 810 995) is limited to factual information or (at most) general financial advice only. That means, the information and advice does not take into account your objectives, financial situation or needs. It is not specific to you, your needs, goals or objectives. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. Please read our Terms and Conditions and Financial Services Guide before using this website. The Rask Group Pty Ltd is a Corporate Authorised Representative (#1280930) of AFSL #383169.


At the time of publishing, the author or their clients may have a financial interest in some of companies or securities mentioned.

Powered by

Skip to content