As investors, we’re often looking for new ideas to add to our watchlist, and what better way than looking at our community investing data?
Now that 2024 is underway, we can reflect on Pearler’s most popular ETFs in 2023. Here’s what the data tells us about our community…
It’s around this time of year that a lot of investing platforms will say something like:
“Get the most out of your New Year. Make an investment today!”
Our take: if you want to invest in 2024, it won’t be because an email told you to do it.
That’s why our aim today isn’t to nudge you towards investing. Instead, we want to share Pearler’s most popular assets in 2023.
Why?
Well, we’re big believers in the power of community data. There’s no “perfect” investment for everyone, but if you can see how the rest of your community is investing, you can make a more informed decision.
Besides, you’ve probably had more than one person tell you to “do your own research”. If you’re unsure how to begin, community data is a good place to start.
Here are 2023’s top 10 most popular investments on Pearler. As you’ll see, simple, diversified, and cheap ETFs have once again won the day.
As with 2022’s list, the 10 most invested assets on Pearler are all well-established ETFs. That’s right – not a single individual stock rates a mention in our top 10.
Sure, this investing approach might not gel with short-term traders. However, this list indicates that the Pearler community is increasingly investing for the long term with simple, index-tracking options.
At a glance, you may notice that many of these ETFs bear similarities with each other. For starters, there are plenty of “Vanguard” and “Betashares” mentions. But, more deeply, many of these ETFs maintain similar holdings. To better understand how they differ (and how they align), we’ve provided key details on the top 10 below.
How do these ranks compare to the previous year?
If you take a look at 2022’s top ETFs, you’ll see that all of the incumbents remain in the top 10. Even so, 2023 did see a bit of shuffling in the rankings. IVV surged ahead to #4, whereas A200 sunk into IVV’s former position at #5. Similarly, ETHI dropped from #6 in ’22 to #7 in ’23, only for NDQ to take the #6 spot.
This minor movement among the same 10 ETFs tells us two things:
- The Pearler community are actively reviewing their portfolios and making adjustments when they deem it necessary.
- Whilst we’ve seen small changes, our community’s commitment to simple, low-cost ETFs has remained unchallenged.