Changes are happening - please bear with us while we update our site.

Join Free
Log in

Changes are happening - please bear with us while we update our site. Click here to give us your advice and feedback.

Join Free
Log in

How to use email marketing (for small business)

Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-hosts Jordan Kidis and Owen Rask to talk about the essentials of email marketing.

Listen to the Australian Business Podcast now

Play Video

Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-hosts Jordan Kidis and Owen Rask to talk about the essentials of email marketing.

Topics covered in email marketing essentials

1. What is email marketing and why is it so effective?

2. Email marketing funnels and how they work

3. Best practices for crafting email marketing content

4. Essential tools for email marketing

5. How to maintain a healthy email list

6. 2 effective email marketing tactics everyone can employ

7. Email marketing mistakes – avoid these

8. Zara’s favourite email marketing tools

Send us your business questions for this weekend’s episode

Anyone can send us questions… that means you! Click here send Jordan, Danil and Owen a question to answer on air. Just select “The Australian Business Podcast” when prompted.

New here? Subscribe for weekly shows! 

Subscribe to the Australian Business Podcast on all major platforms. We release episodes weekly!

  1. Apple podcast
  2. Spotify
  3. YouTube
  4. Castbox

Australian Business Podcast resources

Free marketing call with Zara

Inflection accelerator

Amazing deals go below 👇

📈 Free online business community – Inflection 

Zara, Owen, Jordan and Danil are proud to invite you to join our free online business owners community. Filled with videos, PDF downloads, daily discussion and more, you can join now for free to unlock episode resources and goodies. Click here to join us online.

✅ Grey Space Advisory – snag a $100 health check

Do you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.

Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you.

🏰 Rask – Get Owen’s best investing research

The Australian Business Podcast’s official sponsor is Rask, our very own company. We empower hundreds of thousands of investors around Australia, whether you’re new or have been investing for 40 years. You can take an investing course on Rask Education to discover how Owen carefully researches small or blue chip companies, or become a premium Rask member today to speak directly with Owen and see what he is investing in.

As Warren Buffett famously said, “I am a better investor because I am a businessman, and a better businessman because I am no investor.” 

***

The information on this website and in our podcasts is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms & Conditions and Financial Services Guide before using this website.

Share this episode:

Search by ticker code:
Generic filters
Ask a question
Other episodes:
All episodes

Like our podcast? Get Owen's weekly newsletter.

Want to level-up your analytical skills and investing insights but don’t know where to start? We can help. Join 40,000+ Australian investors on our mailing list today and we’ll send you our favourite podcasts, courses, resources, investment articles and podcasts every week. Delivered to your inbox every Sunday morning. Grab a coffee and let Owen and the team bring you the best investment insights every week.

Skip to content