How to use email marketing (for small business)

Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-hosts Jordan Kidis and Owen Rask to talk about the essentials of email marketing.

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About this episode

Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-hosts Jordan Kidis and Owen Rask to talk about the essentials of email marketing.

Topics covered in email marketing essentials

1. What is email marketing and why is it so effective?

2. Email marketing funnels and how they work

3. Best practices for crafting email marketing content

4. Essential tools for email marketing

5. How to maintain a healthy email list

6. 2 effective email marketing tactics everyone can employ

7. Email marketing mistakes – avoid these

8. Zara’s favourite email marketing tools

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