Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-host Jordan Kidis to talk about the essentials of paid versus organic marketing/advertising.
Like this episode? Don’t forget episode #2 – email marketing.
Topics covered in Organic v Paid marketing:
- Differences between paid and organic advertising
- Examples of paid and organic marketing
- Benefits and drawbacks of paid advertising for small businesses
- How to ‘de-risk’ paid ad campaigns
- How organic advertising works and its key success factors
- When to prioritise paid advertising over organic and vice versa
- Effective platforms for paid advertising and how to choose the right one
- How to improve organic reach
- The role of content in enhancing organic visibility
- How businesses should budget for paid advertising
- Metrics to track to assess the performance of paid and organic strategies
- Case studies where a blend of both strategies worked well
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