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SEO and Social Media Marketing | Marketing your Business Part #4

Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-host Jordan Kidis to talk about the essentials of SEO and social media marketing.

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About this episode

How can you use social media marketing (SMM) and SEO in your business? Is SEO only for online businesses?

Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-host Jordan Kidis to talk about the essentials of SEO and social media marketing.

Topics covered in SEO and Social Media marketing:

  • What is SEO?
  • Three main areas of SEO
  • Could you explain the role of SEO in content marketing?
  • What is content marketing?
  • SEM
  • 3 must-know tips for SEO
  • The key components of an effective social media marketing strategy?
  • Choosing a social media platforms to focus on
  • What are some emerging types of marketing that businesses should consider?
  • Why SMS is growing
  • How businesses can use social media for customer service and engagement
  • How does influencer marketing fit into a social media strategy?
  • How important is video content in social media marketing?
  • What tools do you recommend for managing social media marketing?

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