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SEO and Social Media Marketing | Marketing your Business Part #4

Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-host Jordan Kidis to talk about the essentials of SEO and social media marketing.

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How can you use social media marketing (SMM) and SEO in your business? Is SEO only for online businesses?

Zara McGuffie, CEO of Inflection Marketing, joins Australian Business Podcast co-host Jordan Kidis to talk about the essentials of SEO and social media marketing.

Topics covered in SEO and Social Media marketing:

  • What is SEO?
  • Three main areas of SEO
  • Could you explain the role of SEO in content marketing?
  • What is content marketing?
  • SEM
  • 3 must-know tips for SEO
  • The key components of an effective social media marketing strategy?
  • Choosing a social media platforms to focus on
  • What are some emerging types of marketing that businesses should consider?
  • Why SMS is growing
  • How businesses can use social media for customer service and engagement
  • How does influencer marketing fit into a social media strategy?
  • How important is video content in social media marketing?
  • What tools do you recommend for managing social media marketing?

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Zara, Owen, Jordan and Danil are proud to invite you to join our free online business owners community. Filled with videos, PDF downloads, daily discussion and more, you can join now for free to unlock episode resources and goodies. Click here to join us online.

✅ Grey Space Advisory – snag a $100 health check

Do you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.

Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you.

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The Australian Business Podcast’s official sponsor is Rask, our very own company. We empower hundreds of thousands of investors around Australia, whether you’re new or have been investing for 40 years. You can take an investing course on Rask Education to discover how Owen carefully researches small or blue chip companies, or become a premium Rask member today to speak directly with Owen and see what he is investing in.

As Warren Buffett famously said, “I am a better investor because I am a businessman, and a better businessman because I am no investor.” 

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