Zara and Jordan share essential insights on understanding your audience, advocating for direct feedback through surveys and interviews, analyzing demographics and psychographics, and utilising social media listening tools to tap into audience interests. They emphasise consistency in content creation with a content calendar, leveraging data analytics to optimise strategies, and repurposing content for wider engagement. Additionally, they delve into the power of storytelling techniques, including crafting compelling narratives, using emotional triggers, and showcasing real-life case studies to resonate with the audience, ultimately highlighting the crucial role of audience understanding and storytelling in creating impactful content for today’s business landscape.
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