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Building an Online Presence – Creating a Website That Converts

In this episode of the Australian Business Podcast, we explore the essential steps to create a high-converting website for your Australian small business

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About this episode

In this episode, Zara McGuffie and Jordan Kidis delve into the essential elements of building a high-converting website for your Australian small business. They discuss the importance of a website as your digital storefront, the key components that drive conversions, optimising for search engines to attract more visitors, creating compelling content that resonates with your target audience, enhancing user experience to keep visitors engaged, and tracking your website’s performance to make data-driven improvements.

Topics covered include:

  • Why a website is crucial for small businesses 
  • Key elements of a high-converting website
  • Optimising for search engines (SEO)
  • Enhancing user experience (UX)

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