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Building an Online Presence – Creating a Website That Converts

In this episode of the Australian Business Podcast, we explore the essential steps to create a high-converting website for your Australian small business

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In this episode, Zara McGuffie and Jordan Kidis delve into the essential elements of building a high-converting website for your Australian small business. They discuss the importance of a website as your digital storefront, the key components that drive conversions, optimising for search engines to attract more visitors, creating compelling content that resonates with your target audience, enhancing user experience to keep visitors engaged, and tracking your website’s performance to make data-driven improvements.

Topics covered include:

  • Why a website is crucial for small businesses 
  • Key elements of a high-converting website
  • Optimising for search engines (SEO)
  • Enhancing user experience (UX)

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📈 Free online business community – Inflection 

Zara, Owen, Jordan and Danil are proud to invite you to join our free online business owners community. Filled with videos, PDF downloads, daily discussion and more, you can join now for free to unlock episode resources and goodies. Click here to join us online.

✅ Grey Space Advisory – snag a $100 health check

Do you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.

Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you.

🏰 Rask – Get Owen’s best investing research

The Australian Business Podcast’s official sponsor is Rask, our very own company. We empower hundreds of thousands of investors around Australia, whether you’re new or have been investing for 40 years. You can take an investing course on Rask Education to discover how Owen carefully researches small or blue chip companies, or become a premium Rask member today to speak directly with Owen and see what he is investing in.

As Warren Buffett famously said, “I am a better investor because I am a businessman, and a better businessman because I am no investor.” 

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General Financial Advice warning

The information on this website is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) and Target Market Determination before making a decision to acquire any financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms & Conditions and Financial Services Guide before using this website.

“Rask Invest” is considered a financial product and has a Product Disclosure Statement (PDS) and Target Market Determination (TMD), issued by InvestSMART. These documents can be accessed on the Rask Invest website. Please seek professional advice before making any investment decision with respect to Rask Invest. 

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