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The story of Pearler & making investing accessible

Owen Rask sits down with Pearler CEO & co-founder Nick Nicolaides to explore why he built Pearler, what sets it apart and his journey to build a platform that makes creating wealth accessible to everyone.

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Owen Rask sits down with Pearler CEO & co-founder Nick Nicolaides to explore why he built Pearler, what sets it apart and his journey to build a platform that makes creating wealth accessible to everyone.

Please note: Pearler is a long-term partner on the Australian Finance Podcast.

This conversation covers Pearler’s mission to help people build wealth slowly through long-term, automated investing, contrasting with platforms that encourage over-trading.

Nick discusses prioritising customer interests even when facing opposition and highlights Pearler’s commitment to trust and transparency. He also touches on the company’s engineering-first approach and how it competes with larger incumbents by being smarter and more sincere.

Nick Nicolaides podcast topics

  • Why did you choose to build Pearler to focus on helping people get rich slowly rather than allowing yourself to get rich quickly (by encouraging over-trading)?
  • Why did Pearler choose to offer a HIN-based brokerage platform?
  • What does the future of investing and Pearler look like?
  • Where did the name of the business come from?
  • How are you approaching the big incumbent competitors with huge budgets?
    • We have to be smarter, better and more sincere
    • The role of trust, beyond just complying with regulation

Podcast resources

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The information on this website and in our podcasts is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms & Conditions and Financial Services Guide before using this website.

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