The story of Pearler & making investing accessible

Owen Rask sits down with Pearler CEO & co-founder Nick Nicolaides to explore why he built Pearler, what sets it apart and his journey to build a platform that makes creating wealth accessible to everyone.

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About this episode

Owen Rask sits down with Pearler CEO & co-founder Nick Nicolaides to explore why he built Pearler, what sets it apart and his journey to build a platform that makes creating wealth accessible to everyone.

Please note: Pearler is a long-term partner on the Australian Finance Podcast.

This conversation covers Pearler’s mission to help people build wealth slowly through long-term, automated investing, contrasting with platforms that encourage over-trading.

Nick discusses prioritising customer interests even when facing opposition and highlights Pearler’s commitment to trust and transparency. He also touches on the company’s engineering-first approach and how it competes with larger incumbents by being smarter and more sincere.

Nick Nicolaides podcast topics

  • Why did you choose to build Pearler to focus on helping people get rich slowly rather than allowing yourself to get rich quickly (by encouraging over-trading)?
  • Why did Pearler choose to offer a HIN-based brokerage platform?
  • What does the future of investing and Pearler look like?
  • Where did the name of the business come from?
  • How are you approaching the big incumbent competitors with huge budgets?
    • We have to be smarter, better and more sincere
    • The role of trust, beyond just complying with regulation

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Pearler is the long-term sponsor of Rask podcasts.

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