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NWL and Coles Group Ltd: 2 ASX shares to dig into

The Netwealth Group Ltd (ASX:NWL) share price has jumped 44.9% since the start of 2024. It's probably worth asking, 'is the NWL share price cheap?'
The Netwealth Group Ltd (ASX:NWL) share price has jumped 44.9% since the start of 2024. The Coles Group Ltd (ASX:COL) share price is tracking 27.7% off its 52-week lows.

NWL share price in focus

Founded in 1999, Netwealth is a wealth management business that provides a platform for financial planners to manage client money.

As of 2024, Netwealth has over 140,000 account holders on its platform and over $88 billion of funds under administration (FUA).

Netwealth’s big advantage is its scale and the user-friendly interface which can be accessed through its online platform. Through one simple dashboard, users can buy and sell investments, track performance, and view charts, reports and tax statements.

COL shares

Coles is an Australian retailer providing customers with everyday products including fresh food, groceries, general merchandise, liquor, fuel and financial services. It was founded in 1914 in Victoria which it still calls its home base.

Coles was formerly owned by conglomerate Wesfarmers from 2007 until 2018, when it was spun-off and listed as a separate entity on the ASX under the ticker symbol ‘COL’. Coles’ earnings are dominated by the supermarkets side of the business, however, it partly or fully owns or operates adjacent businesses like flybuys, Liquorland, First Choice, Vintage Cellars, Coles Express and more.

NWL share price valuation

As a growth company, one way to put a rough guesstimate on the NWL share price could be to compare its price-to-sales multiple over time. Currently, Netwealth Group Ltd shares have a price-sales ratio of 21.54x, compared to its 5-year average of 20.14x, meaning its shares are trading higher than their historical average. Please keep in mind that context is important – and this is just one valuation technique. Investment decisions can’t just be based on one metric.

Since it is a more of a ‘blue chip’ company, we could look at the dividend yield of COL to determine its value. COL is offering a historical dividend yield of around 3.59%, which compares to its 5-year average of 3.94%. The Rask websites offer free online investing courses, created by analysts explaining things like Discounted Cash Flow (DCF) and Dividend Discount Models (DDM). They even include free valuation spreadsheets. Both of these models would be a better way to value the COL share price.

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