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Coles Group Ltd stock and Pilbara Minerals Ltd (ASX:PLS) shares are 2 ASX shares to watch

The Coles Group Ltd (ASX:COL) share price has risen 13.9% since the start of 2024. It's probably worth asking, 'is the COL share price top value?'
The Coles Group Ltd (ASX:COL) share price has risen 13.9% since the start of 2024. The Pilbara Minerals Ltd (ASX:PLS) share price is about 3.6% off its 52-week low.

COL share price in focus

Coles is an Australian retailer providing customers with everyday products including fresh food, groceries, general merchandise, liquor, fuel and financial services. It was founded in 1914 in Victoria which it still calls its home base.

Coles was formerly owned by conglomerate Wesfarmers from 2007 until 2018, when it was spun-off and listed as a separate entity on the ASX under the ticker symbol ‘COL’. Coles’ earnings are dominated by the supermarkets side of the business, however, it partly or fully owns or operates adjacent businesses like flybuys, Liquorland, First Choice, Vintage Cellars, Coles Express and more.

While Coles is in a way the ‘little brother’ to Woolworths, it still controls a significant share of the Australian grocery market (about 28%). In its short time as its own listed entity, Coles has established itself as a handy and reliable dividend payer.

PLS shares

Pilbara Minerals is a leading ASX-listed lithium company, owning 100% of the world’s largest, independent hard-rock lithium operation, Pilgangoora, which it acquired in 2014.

Pilbara’s primary business is to find, dig up, and sell spodumene concentrate (a fancy word for rocks with lithium in them). It sells its concentrate through “offtake” agreements and spot sales on the Battery Material Exchange (BMX) platform. A good example of an offtake partner is Great Wall (the Chinese car company) or POSCO, a South Korean steelmaker.

Demand for lithium has skyrocketed in recent years on the back of developments in electric vehicles and renewable energy technology. Bullish investors would call Pilbara a ‘pure play’ investment in demand for green tech. However, as a commodities producer, its revenue is still at the mercy of (sometimes dramatic) fluctuations in the price of spodumene in the global market.

COL share price valuation

One way to have a ‘fast read’ of where the COL share price is, is to study something like dividend yield through time. Remember, the dividend yield is effectively the ‘cash flow’ to a share holder, but it can fluctuate year-to-year or between payments. Currently, Coles Group Ltd shares have a dividend yield of around 3.70%, compared to its 5-year average of 3.94%. Put simply, COL shares are trading below their historical average dividend yield.

Since PLS is more of a growth company than an established blue chip, a price-sales ratio might be a more appropriate assessment.The PLS share price currently trades at a price-sales ratio of 6.19x, which compares to its 5-year long-term average of 4.22x. So, its shares are trading higher than their historical average. However, a simple multiple like this should only be the start of your research. The Rask websites offer free online investing courses, created by analysts explaining things like Discounted Cash Flow (DCF) and Dividend Discount Models (DDM). They even include free valuation spreadsheets! Just remember there are many different ways to value a share, like Pilbara Minerals Ltd.

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