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In 2024, I’m looking at the COL share price

The Coles Group Ltd (ASX:COL) share price has increased 12.7% since the start of 2024. It's probably worth asking, 'is the COL share price priced to perfection?'
The Coles Group Ltd (ASX:COL) share price has increased 12.7% since the start of 2024. The Aristocrat Leisure Limited (ASX:ALL) share price is 52.6% off its 52-week low.

COL share price in focus

Coles is an Australian retailer providing customers with everyday products including fresh food, groceries, general merchandise, liquor, fuel and financial services. It was founded in 1914 in Victoria which it still calls its home base.

Coles was formerly owned by conglomerate Wesfarmers from 2007 until 2018, when it was spun-off and listed as a separate entity on the ASX under the ticker symbol ‘COL’. Coles’ earnings are dominated by the supermarkets side of the business, however, it partly or fully owns or operates adjacent businesses like flybuys, Liquorland, First Choice, Vintage Cellars, Coles Express and more.

While Coles is in a way the ‘little brother’ to Woolworths, it still controls a significant share of the Australian grocery market (about 28%). In its short time as its own listed entity, Coles has established itself as a handy and reliable dividend payer.

ALL shares

Founded by Len Ainsworth in 1953, Aristocrat Leisure is an Australian gambling machine operator that is headquartered in Sydney.

Aristocrat is currently the largest machine manufacturer in Australia and one of the largest manufacturers of slot machines around the world. However, that’s just one part of the business. Aristocrat also makes online games which has grown to make up nearly half its total revenue.

Gaming machines can be sold outright to a venue or gaming operator. Alternatively, a machine can be installed with a proportion of the revenue generated being paid on a recurring basis back to Aristocrat.

COL share price valuation

One way to have a ‘quick read’ of where the COL share price is, is to study something like dividend yield through time. Remember, the dividend yield is effectively the ‘cash flow’ to a share holder, but it can fluctuate year-to-year or between payments. Currently, Coles Group Ltd shares have a dividend yield of around 3.73%, compared to its 5-year average of 3.76%. Put simply, COL shares are trading below their historical average dividend yield.

Since ALL is more of a growth company than an established blue chip, a price-sales ratio might be a more appropriate assessment.The ALL share price currently trades at a price-sales ratio of 5.64x, which compares to its 5-year long-term average of 4.87x. So, its shares are trading higher than their historical average. However, a simple multiple like this should only be the start of your research. The Rask websites offer free online investing courses, created by analysts explaining things like Discounted Cash Flow (DCF) and Dividend Discount Models (DDM). They even include free valuation spreadsheets! Just remember there are many different ways to value a share, like Aristocrat Leisure Limited.

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