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Hub24 Ltd and Zip Co Ltd (ASX:ZIP) shares are 2 ASX shares to watch

The Hub24 Ltd (ASX:HUB) share price has risen 59.1% since the start of 2024. It's probably worth asking, 'is the HUB share price top value?'
The Hub24 Ltd (ASX:HUB) share price has risen 59.1% since the start of 2024. The Zip Co Ltd (ASX:ZIP) share price is about 969.2% off its 52-week low.

HUB share price in focus

HUB24 was founded in 2007 and has quickly become a leading player in the wealth management industry, providing software and management platforms that touch financial advice, superannuation, and investment management.

HUB24’s three main products are the platforms HUB24, Class, and myprosperity. HUB24 is made for financial advisers and their clients, providing access to a range of managed funds and investment products. Class is a leading software for self-managed super funds to manage portfolios, legal documentation, and compliance. myprosperity is a provider of client portals for accountants and advisers to provide an enhanced service and customer experience.

HUB24’s competitive advantage is in the quality of its service. In 2024 they’ve been awarded Overall Best Platform in the Adviser Ratings Financial Advice Landscape Report, and ranked first for Overall Satisfaction and Brand Image and Reputation in the 2024 Wealth Insights Platform Service Level Report.

ZIP shares

Zip Co was founded in 2013 and is a financial technology company. It offers a buy-now-pay-later (BNPL) service that is popular among retail consumers.

Zip allows customers to purchase items immediately and repay them over interest-free instalments. It also offers trade accounts for businesses and provides working capital and funding for larger items.

Zip operates on a global scale with over 38,500 retail partners and 5.7 million customers. In September 2020, Zip acquired US-based BNPL company Quadpay to further establish itself in the US market.

HUB share price valuation

As a growth company, one way to put a broad projection on the HUB share price could be to compare its price-to-sales multiple over time. Currently, Hub24 Ltd shares have a price-sales ratio of 14.14x, compared to its 5-year average of 13.32x, meaning its shares are trading higher than their historical average. Please keep in mind that context is important – and this is just one valuation technique. Investment decisions can’t just be based on one metric.

The ZIP share price currently trades at a price-sales ratio of 4.17x, which compares to its 5-year long-term average of 5.81x. So, ZIP shares are trading below their historical average. However, a simple multiple like this should only be the start of your research. The Rask websites offer free online investing courses, created by analysts explaining things like Discounted Cash Flow (DCF) and Dividend Discount Models (DDM). They even include free valuation spreadsheets! Just remember there are many different ways to value a share, like Zip Co Ltd.

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