Want to scale your side hustle into a small business? How does freelancing compare to running your own business?
Owen Rask chats with the co-host of our Australian Business Podcast, Zara McGuffie, about how she went from freelancer to CEO of Inflection, and her top lessons for scaling up your business.
Zara McGuffie talking points
What advice you would have for people in advance of starting out?
What are some of the unique challenges you faced in starting up Inflection?
What are the differences between being a senior corporate person and running your own show?
What advice would you have for someone who is currently side-hustling or freelancing but scared to commit?
Marketing tips – you recently run a webinar with Jordan and you said businesses who spend $1 on email marketing get a $36 return. What makes marketing so good?
If you were starting a business from scratch, such as trades business, allied health or online business, what tools would you look to use immediately?
- Choice of CRM
- Choice of Google or Microsoft
- Choice of Accounting software: Xero?
- Choice of AI tool
- Choice of website builder
If you had A) Trades business, B) Allied Health, C) Online business, which ONE social media channel would you choose and why?
