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Email Marketing Made Easy: 5 Tips for Small Businesses

In this episode we dive into our top 5 tips for building a successful email marketing strategy for your small business.

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About this episode

In this episode of The Australian Business Podcast, Jordan Kidis sat down with Zara McGuffie to dive into 5 proven tactics to stand out in a crowded inbox, from early bird campaigns to irresistible offers.

You’ll learn how to segment your email database and personalise marketing campaigns to improve your open rates, overall engagement, and conversion rates. We also chat through nurturing leads, building relationships, how to leverage Black Friday Cyber Monday in 2024, and tips to get thinking about your strategy for 2025.

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