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I’m watching the HUB share price in 2024

The Hub24 Ltd (ASX:HUB) share price has increased 93.6% since the start of 2024. It's probably worth asking, 'is the HUB share price priced to perfection?'
The Hub24 Ltd (ASX:HUB) share price has increased 93.6% since the start of 2024. The Goodman Group (ASX:GMG) share price is 76.3% off its 52-week low.

HUB share price in focus

HUB24 was founded in 2007 and has quickly become a leading player in the wealth management industry, providing software and management platforms that touch financial advice, superannuation, and investment management.

HUB24’s three main products are the platforms HUB24, Class, and myprosperity. HUB24 is made for financial advisers and their clients, providing access to a range of managed funds and investment products. Class is a leading software for self-managed super funds to manage portfolios, legal documentation, and compliance. myprosperity is a provider of client portals for accountants and advisers to provide an enhanced service and customer experience.

HUB24’s competitive advantage is in the quality of its service. In 2024 they’ve been awarded Overall Best Platform in the Adviser Ratings Financial Advice Landscape Report, and ranked first for Overall Satisfaction and Brand Image and Reputation in the 2024 Wealth Insights Platform Service Level Report.

GMG shares

Founded in 1989, Goodman Group is a global integrated property group that owns, develops and manages real estate assets across several continents.

Goodman is the largest ASX-listed property group and operates in markets including Australia, New Zealand, the UK, Japan, the US, and Brazil.

The company is primarily involved with projects such as warehouses, large scale logistics facilities and business and office parks. Its mission is to build mutually beneficial, long-term relationships with its customers and deliver high quality assets.

HUB share price valuation

As a growth company, one way to put a broad estimate on the HUB share price could be to compare its price-to-sales multiple over time. Currently, Hub24 Ltd shares have a price-sales ratio of 17.21x, compared to its 5-year average of 13.32x, meaning its shares are trading higher than their historical average. This could mean that the share price has increased, or that sales have declined, or both. In the case of HUB, revenue has been growing over the last 3 years. Please keep in mind that context is important – and this is just one valuation technique. Investment decisions can’t just be based on one metric.

Since it is a more of a ‘blue chip’ company, we could look at the dividend yield of GMG to determine its value. GMG is offering a trailing dividend yield of around 0.82%, which compares to its 5-year average of 1.28%.The Rask websites offer free online investing courses, created by analysts explaining things like Discounted Cash Flow (DCF) and Dividend Discount Models (DDM). They even include free valuation spreadsheets. Both of these models would be a better way to value the GMG share price.”)

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Owen Rask’s investing report available

With bond ETFs like ASX:IAF and the S&P 500 riding high, now could be one of the best times to start earning passive income from a portfolio of shares and ETFs.

In this free analyst report, our Chief Investment Officer, Owen Rask, names 10 ASX stocks and ETFs to watch.

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