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FLT and Coles Group Ltd: 2 ASX shares to dig into

The Flight Centre Travel Group Ltd (ASX:FLT) share price is down 20.2% since the start of 2024. It's probably worth asking, 'is the FLT share price cheap?'
The Flight Centre Travel Group Ltd (ASX:FLT) share price is down 20.2% since the start of 2024. The Coles Group Ltd (ASX:COL) share price is tracking 17.5% off its 52-week lows.

FLT share price in focus

Flight Centre is an Australian staple in the travel industry, but you may not know that it operates under multiple names across over 80 countries!

Flight Centre isn’t just limited to booking flights either. They offer services in both the retail and corporate sectors and across sub-sectors including tour operations, travel experiences and hotel management.

Unlike many of the online travel agencies, Flight Centre still has brick-and-mortar locations where customers can come in and have face-to-face consultations. This extra service, as well as the exclusive deals Flight Centre can get access to because of its reach, are what keep customers coming back.

COL shares

Coles is a leading Australian retailer providing everyday essentials including fresh food, groceries, general merchandise, liquor, fuel and financial services. It was founded in 1914 in Victoria and still calls Melbourne its home base.

Coles was formerly owned by the listed giant Wesfarmers from 2007 until 2018, when it was spun-off and listed as its own entity on the ASX under the ticker symbol ‘COL’. Coles’ earnings are unsurprisingly dominated by the supermarket side of the business, however, it partly or fully owns and operates adjacent businesses like flybuys, Liquorland, First Choice, Vintage Cellars, Coles Express and more.

FLT share price valuation

As a growth company, one way to put a rough guesstimate on the FLT share price could be to compare its price-to-sales multiple over time. This can tell us how the company has historically been valued relative to its total revenue.

Currently, Flight Centre Travel Group Ltd shares have a price-sales ratio of 1.34x, compared to its 5-year average of 3.42x, meaning its shares are trading lower than their historical average. This could mean that the share price has fallen, or sales have increased, or both. In the case of FLT, revenue has been growing over the last 3 years. Of course, context is important – and this is just one valuation technique. Investment decisions can’t just be based on one metric, but this can be a rough starting point.

Since it is a more of a ‘blue chip’ company, we could look at the dividend yield of COL to determine its value. If we compare it to the historical dividend yield, we can get a sense of the stability of the company and its ability to pay out income. COL is offering a trailing dividend yield of around 3.84%, which compares to its 5-year average of 3.76%. Of course, this is just one of many ways you could put a value on COL shares. The Rask websites offer free online investing courses, created by analysts explaining valuation methods like Discounted Cash Flow (DCF) and Dividend Discount Models (DDM). They even include free valuation spreadsheets! It’s important to look at multiple methods when you’re trying to value the COL share price.

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