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I’m watching the HUB share price in 2024

The Hub24 Ltd (ASX:HUB) share price has increased 99.1% since the start of 2024. It's probably worth asking, 'is the HUB share price priced to perfection?'
The Hub24 Ltd (ASX:HUB) share price has increased 99.1% since the start of 2024. The CSL Ltd (ASX:CSL) share price is 12.6% off its 52-week low.

HUB share price in focus

HUB24 is a leading player in the wealth management software industry, offering diversified solutions across financial advice, superannuation, and investment management.

HUB24’s three main products are its platforms HUB24, Class, and myprosperity. The HuB24 platform is designed for financial advisers and their clients, providing access to a range of managed funds and investment products. Class is a leading software for self-managed super funds to manage portfolios, legal documentation, and compliance. myprosperity is focused on accountants and advisers, enabling them to provide an enhanced service and customer experience.

HUB24’s competitive advantage is in the quality of its service. In 2024 they’ve been awarded Overall Best Platform in the Adviser Ratings Financial Advice Landscape Report, and ranked first for Overall Satisfaction and Brand Image and Reputation in the 2024 Wealth Insights Platform Service Level Report.

CSL shares

CSL is a global biotechnology company that develops and delivers innovative medicines that save lives, protect public health, and help people with life-threatening medical conditions live full lives.

The company is divided into three main business units: CSL Behring, CSL Seqirus and CSL Vifor. Behring, acquired in 2004, manufactures and distributes blood plasma products. Seqirus was formed by a rebranding of BioCSL and the acquired Novartis flu business (bought in 2015), and makes flu-related products and performs pandemic-related services for Governments. Finally, Vifor makes products for iron deficiency and nephrology (renal/kidney care).

CSL has developed a reputation with Australian investors over many decades as being a reliable company and a consistent dividend payer. Many consider an investment in CSL to be an indirect play on the continuing rise in healthcare costs.

HUB share price valuation

As a growth company, one way to put a broad estimate on the HUB share price could be to compare its price-to-sales multiple over time. This can tell us how the company has historically been valued relative to its total revenue.

Currently, Hub24 Ltd shares have a price-sales ratio of 17.69x, compared to its 5-year average of 13.32x, meaning its shares are trading above their historical average. This could mean that the share price has increased, or that sales have declined, or both. In the case of HUB, revenue has been growing over the last 3 years. Of course, context is important – and this is just one valuation technique. Investment decisions can’t just be based on one metric, but this can be a rough starting point.

Since it is a more of a ‘blue chip’ company, we could look at the dividend yield of CSL to determine its value. If we compare it to the historical dividend yield, we can get a sense of the stability of the company and its ability to pay out income. CSL is offering a trailing dividend yield of around 1.39%, which compares to its 5-year average of 1.50%. Of course, this is just one of many ways you could put a value on CSL shares. The Rask websites offer free online investing courses, created by analysts explaining valuation methods like Discounted Cash Flow (DCF) and Dividend Discount Models (DDM). They even include free valuation spreadsheets! It’s important to look at multiple methods when you’re trying to value the CSL share price.

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