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Rask’s rebrand: Owen & Zara explain how to rebrand (step by step)

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About this episode

In today’s rapidly changing market, can your brand stand the test of time?

It’s a question most business owners don’t want to ask, but one that can have a big impact on long-term success and growth. 

Join Zara McGuffie as she delves into the risky world of rebranding with Owen Rask, uncovering the hidden reasons why even thriving businesses need to evolve. 

In this episode, you’ll discover:

  • The story behind Rask’s rebrand and why they ditched their logo
  • How a simple shift in messaging can transform your target audience and attract new customers
  • 3 crucial mistakes to avoid when rebranding your business, saving you time and money
  • The ideal framework for a successful rebrand, providing a step-by-step guide for your own business

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Zara, Owen, Jordan and Danil are proud to invite you to join our free online business owners community. Filled with videos, PDF downloads, daily discussion and more, you can join now for free to unlock episode resources and goodies. Click here to join us online.

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Do you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.

Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you.

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The Australian Business Podcast’s official sponsor is Rask, our very own company. We empower hundreds of thousands of investors around Australia, whether you’re new or have been investing for 40 years. You can take an investing course on Rask Education to discover how Owen carefully researches small or blue chip companies, or become a premium Rask member today to speak directly with Owen and see what he is investing in.

As Warren Buffett famously said, “I am a better investor because I am a businessman, and a better businessman because I am no investor.” 

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