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ALL and Rea Group Ltd: 2 ASX shares to dig into

The Aristocrat Leisure Limited (ASX:ALL) share price has jumped 67.7% since the start of 2024. It's probably worth asking, 'is the ALL share price cheap?'
The Aristocrat Leisure Limited (ASX:ALL) share price has jumped 67.7% since the start of 2024. The Rea Group Ltd (ASX:REA) share price is tracking 61.6% off its 52-week lows.

ALL share price in focus

Aristocrat Leisure is an Australian gambling machine operator headquartered in Sydney. It was founded by Len Ainsworth in 1953

Today, Aristocrat is the largest gambling machine manufacturer in Australia and one of the largest manufacturers of slot machines in the world. However, the business has diversified over the years and now also makes online mobile games. This segment has grown steadily to now make up nearly half of the company’s revenue.

The gaming machines Aristocrat make can be sold outright to a venue or gaming operator. Alternatively, a machine can be installed with a proportion of the revenue generated being paid on a recurring basis back to Aristocrat.

REA shares

Founded in 1995, REA Group is a Melbourne-based real estate advertising company, with News Corp as its majority shareholder. It is best known in Australia for its flagship platform, Realestate.com.au.

REA Group operates globally, managing property websites across 10 countries, serving around 20,000 agents. In Australia, its core website attracts over 55 million visits per month, and the Australian operations still contribute the majority of the company’s revenue. REA generates income primarily by charging property owners for listings, facilitated through agents who use the platform to showcase properties for sale or rent. The company also earns revenue through financial services, such as mortgage broking, though this remains a smaller portion of the business.

ALL share price valuation

As a growth company, one way to put a rough guesstimate on the ALL share price could be to compare its price-to-sales multiple over time. This can tell us how the company has historically been valued relative to its total revenue.

Currently, Aristocrat Leisure Limited shares have a price-sales ratio of 6.66x, compared to its 5-year average of 4.87x, meaning its shares are trading above their historical average. This could mean that the share price has increased, or that sales have declined, or both. In the case of ALL, revenue has been growing over the last 3 years. Of course, context is important – and this is just one valuation technique. Investment decisions can’t just be based on one metric, but this can be a rough starting point.

The REA share price currently trades at a price-sales ratio of 20.02x, which compares to its 5-year long-term average of 17.41x. So, its shares are trading above their historical average. Don’t forget, a simple multiple like this should only be the start of your research. The Rask websites offer free online investing courses, created by analysts explaining things like Discounted Cash Flow (DCF) and Dividend Discount Models (DDM). They even include free valuation spreadsheets! It’s a good idea to use multiple valuation methods to value a share like Rea Group Ltd.

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