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Are HUB shares or CAR shares better value in 2024?

The Hub24 Ltd (ASX:HUB) share price has risen 99.3% since the start of 2024. It's probably worth asking, 'is the HUB share price in the money?'
The Hub24 Ltd (ASX:HUB) share price has risen 99.3% since the start of 2024. Also in 2024, the CAR Group Limited (ASX:CAR) share price is 12.1% away from its 52-week high. This article explains why it could be worth popping HUB and CAR shares on your watchlist.

HUB share price in focus

Founded in 2007, HUB24 has quickly become a prominent player in the wealth management sector, offering software and platform solutions for financial advice, superannuation, and investment management.

HUB24’s core products include the HUB24 platform, Class, and myprosperity. The HUB24 platform serves financial advisers and their clients, providing access to a wide range of managed funds and investment products. Class is a leading software solution for self-managed super funds (SMSFs), helping manage portfolios, legal documentation, and compliance. Myprosperity offers client portals for accountants and advisers, enhancing service and customer experience.

HUB24’s competitive edge lies in its high-quality service. In 2024, it was recognized as the Overall Best Platform in the Adviser Ratings Financial Advice Landscape Report and ranked first for Overall Satisfaction and Brand Image and Reputation in the 2024 Wealth Insights Platform Service Level Report.

CAR shares

Since the 1990s, CAR Group has been a leading operator of online marketplaces focused on cars, motorcycles, and other vehicles.

As a marketplace provider, CAR Group aims to simplify the buying and selling process, offering added security and convenience for both buyers and sellers. Through a blend of technology and advertising solutions, the company ensures peace of mind for users when making significant purchases.

Over the years, CAR Group has experienced steady growth and now operates globally, with a presence in markets such as Australia (carsales), South Korea (Encar), the United States (Trader Interactive), and Chile (chileautos).

HUB share price valuation

As a growth company, some of the trends we might investigate from HUB include revenue growth, profit growth, and return on equity (ROE). These measures can indicate the growth rates and prospects of the company, as well as their ability to generate returns from their assets.

Since 2021, HUB has grown revenue at a rate of 44.4% per year to reach $328m in FY24. Over the same stretch of time, net profit has increased from $10m to $47m. HUB last reported a ROE of 9.2%.

Over the last 3 years, CAR has increased revenue at a rate of 37.0% per year to hit $1,099m in FY24. Meanwhile, net profit has increased from $131m to $250m. CAR’s last reported ROE was 8.6%.

Please keep in mind that context is important – these metrics give us some indication of company performance, but it’s just the start of valuing HUB or CAR shares. To learn more about valuation, check out one of our free online investing courses.

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