How did a regional Victorian start-up called Aussie Broadband take on Telstra Corporation Ltd (ASX: TLS)… and win customers over?
I – Owen Rask – have always been fascinated by the rise of Aussie Broadband Ltd (ASX: ABB) because dspite being a hugely loyal and passionate customer – I’ve never invested. Isn’t telecommunications a hard business? Is customer service really a competitive advantage?
In his first-ever long-form interview, Aussie Broadband CEO, Brian Maher, joins your host Owen Rask, Chief Investment Officer of Rask Invest, in telling us about the company’s incredible journey of growth, resilience, strategy and customer service.
Topics covered in this Aussie Broadband deep dive:
- From regional areas to 700,000 Aussie Broadband customers – how?
- A primer on ‘how the internet works’ and key players like Telstra and NBN Co
- Customer service as a competitive advantage
- “A hatred for anything that resembles bullsh*t”
- Why Aussie built its own fibre network
- Aussie’s M&A strategy and why it works
