In this episode of the Australian Business Podcast, Jordan from Grey Space Advisory and Zara from Inflection Marketing discuss the power of goal-setting in business. They highlight how clear objectives create direction, improve resource allocation, and boost team morale. They also explore frameworks like SMART goals, OKRs, and KPIs, helping businesses align goals with their broader vision.
Zara and Jordan break down key strategies for tracking and adjusting goals, emphasising the importance of leading and lagging indicators, regular check-ins, and performance monitoring tools. They share real-world case studies of businesses that have successfully implemented strategic goal-setting and provide actionable takeaways for listeners to set, measure, and refine their goals effectively.