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The Untapped Power of Community in E-commerce (with Zorali’s Founder)

In this Australian Business Podcast episode, Zara McGuffie interviews one of the founders of Australian outdoors company, Zorali.

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About this episode

In this Australian Business Podcast episode, your host Zara McGuffie sits down with e-commerce founder, Cameron Greenwood. Together, they discuss why building communities around your business can be beneficial for both the customers and the founders in fostering loyalty, friendships and stronger brand connections.

Topics covered today:

  1. The benefits of building communities
  2. how to build a community as an e-commerce business
  3. How creative marketing can impact growth
  4. How to nurture communities outside the digital realm

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