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Data, Decisions, and Dollars: The CRM Formula

In this Australian Business Podcast episode, Zara McGuffie and Jordan Kidis dive deep into the world of Customer Relationship Management (CRMs) and reveal how they can revolutionise your business and help you scale faster.

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About this episode

In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis to dive into the benefits of having a solid CRM system for your business, regardless of how big or small you might be. They’ll cover the essential best practices for implementation, data hygiene, and automation, helping you avoid common pitfalls that lead to CRM failures.

In this episode, they’ll also touch on the future of CRMs, exploring how AI is transforming the landscape to improve customer experiences across different industries.

Topics covered today:

  1. What is a CRM
  2. Common misconceptions business owners have about CRMs
  3. CRM tools you can use in your business
  4. CRM best practices to avoid mistakes
  5. The future of CRMs & AI

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