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Zoe Goodhardt on Career, Motherhood, and the Future of Marketing

In this episode of The Australian Business Podcast, Zara McGuffie sits down with Zoe Goodhardt to discuss digital marketing trends, 2025 business predictions, and the realities of being a working mother in a tech field.

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About this episode

In this episode of The Australian Business Podcast, Zara McGuffie sits down with Zoe Goodhardt, Partner and the Head of Growth at TAG Agency in Melbourne. In this in-depth conversation, we examine what’s working in digital marketing today, the skills you need to succeed in an agency, the unique challenges women face in tech, and the importance of flexible working arrangements.

Topics covered today:

  1. What a Head of Growth does at a marketing agency
  2. What’s working in digital marketing right now
  3. What areas of business are trending in 2025
  4. What skills make someone succeed in a marketing agency
  5. The challenges of being a woman in a tech field
  6. Zoe’s thoughts on flexible working environments

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