JBH and Flight Centre Travel Group Ltd: 2 ASX shares to dig into

The JB Hi-Fi Ltd (ASX:JBH) share price is down 6.9% since the start of 2025. It's probably worth asking, 'is the JBH share price cheap?'
The JB Hi-Fi Ltd (ASX:JBH) share price is down 6.9% since the start of 2025. The Flight Centre Travel Group Ltd (ASX:FLT) share price is tracking 0.6% off its 52-week lows.

JBH share price in focus

Established in 1974, JB Hi-Fi is one of Australia’s largest retailers of electronic and home entertainment products.

The company is broadly split into three business segments, namely JB Hi-Fi Australia, JB Hi-Fi New Zealand and The Good Guys, which sells a similar range of products and was acquired in 2016.

JB Hi-Fi operates through a cost-leadership strategy meaning it competes on price against its competitors. Many of its products are often discounted resulting in much better perceived value for its customers.

FLT shares

Founded in Sydney in 1982, Flight Centre is a global travel agency with operations across more than 80 countries, operating under various brand names.

The company serves both the retail and corporate sectors, offering a range of services including tour operations, travel experiences, and hotel management.

JBH & FLT share price valuation

As a growth company, one way to put a rough guesstimate on the JBH share price could be to compare its price-to-sales multiple over time. This can tell us how the company has historically been valued relative to its total revenue.

Currently, JB Hi-Fi Ltd shares have a price-sales ratio of 1.00x, compared to its 5-year average of 0.70x, meaning its shares are trading above their historical average. This could mean that the share price has increased, or that sales have declined, or both. In the case of JBH, revenue has been growing over the last 3 years. Of course, context is important – and this is just one valuation technique. Investment decisions can’t just be based on one metric, but this can be a rough starting point.

The FLT share price currently trades at a price-sales ratio of 1.12x, which compares to its 5-year long-term average of 3.42x. So, FLT shares are trading lower than their historical average. Don’t forget, a simple multiple like this should only be the start of your research. The Rask websites offer free online investing courses, created by analysts explaining things like Discounted Cash Flow (DCF) and Dividend Discount Models (DDM). They even include free valuation spreadsheets! It’s a good idea to use multiple valuation methods to value a share like Flight Centre Travel Group Ltd.

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