I’m watching the REA share price in 2025

The Rea Group Ltd (ASX:REA) share price is down around 2.5% since the start of 2025. It's probably worth asking, 'is the REA share price priced to perfection?'
The Rea Group Ltd (ASX:REA) share price is down around 2.5% since the start of 2025. The Brambles Ltd (ASX:BXB) share price is 46.7% above its 52-week low.

REA share price in focus

REA Group, best known for its realestate.com.au platform, is a Melbourne-based real estate advertising company majority-owned by News Corp.

Today, REA Group operates property websites in around 10 countries used by some 20,000 property agents. In a typical month, the core Australian website gets over 55 million visits. While the business has diversified globally, Australian operations still account for the bulk of revenue. Within Australia, REA makes money by listing properties for sale or rent and charging listing fees. They also have a financial services arm offering services like mortgage broking, but this is a much smaller part of the business.

REA’s competitive advantages, like any other established platform, are network effects and economies of scale. In other words, Domain (the #2 market player) is significantly smaller than REA in terms of users and views. This gives REA greater market power and pricing control. REA also benefits from owning assets across all parts of real estate, including listing, advertising, mortgage broking, and house sharing.

BXB shares

Brambles operates the world’s largest pool of reusable pallets, crates, and containers, providing essential support to global supply chains.

The company is best known for its CHEP brand, which operates across the Asia-Pacific, Americas, and Europe, Middle East, and Africa (EMEA) regions.

Brambles generates revenue through a hiring model: manufacturers use CHEP pallets to transport products to retailers, who then return the pallets to CHEP or pass them on to others within the supply chain. At each stage, Brambles earns daily hire fees for its pallets and crates.

REA & BXB share price valuation

As a growth company, one way to put a broad estimate on the REA share price could be to compare its price-to-sales multiple over time. This can tell us how the company has historically been valued relative to its total revenue.

Currently, Rea Group Ltd shares have a price-sales ratio of 18.05x, compared to its 5-year average of 17.41x, meaning its shares are trading above their historical average. This could mean that the share price has increased, or that sales have declined, or both. In the case of REA, revenue has been growing over the last 3 years. Of course, context is important – and this is just one valuation technique. Investment decisions can’t just be based on one metric, but this can be a rough starting point.

Since BXB is more of a ‘blue chip’ company, we could look at its dividend yield to determine its value. If we compare it to the historical dividend yield, we can get a sense of the stability of the company and its ability to pay out income. BXB is offering a trailing dividend yield of around 2.51%, which compares to its 5-year average of 2.66%. This is just one of many ways you could put a value on BXB shares. The Rask websites offer free online investing courses, created by analysts explaining valuation methods like Discounted Cash Flow (DCF) and Dividend Discount Models (DDM). They even include free valuation spreadsheets which can help you learn how to value a company like REA or BXB.

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