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From Aviation to Social Media: A Digital Marketing Journey

n this episode of The Australian Business Podcast, Zara McGuffie, dives deep into the world of social media marketing with expert Petra Bruockova, a Social Media & Email Marketing Specialist.

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In this episode of The Australian Business Podcast, Zara McGuffie, sits down with Petra Bruockova as she shares her journey from being a flight attendant to working in digital marketing, her passion for helping businesses thrive, and her insights into creating impactful social media strategies. We explore everything from the essentials of social media marketing for SMBs to the latest trends and tools for 2025.

Topics covered today:

  1. The power of social media in 2025
  2. What style of content converts online
  3. UGC vs. Influencers
  4. Which metrics you need to focus on in 2025
  5. How to choose the right social media platform for your business
  6. Top 3 mistakes businesses make on social media and how to avoid them
  7. How to integrate social media with other, holistic marketing strategies

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