REH shares: your next blue chip investment?

The Reece Ltd (ASX:REH) share price is down 31.0% since the start of 2025. It's probably worth asking, 'is the REH share price undervalued?'
The Reece Ltd (ASX:REH) share price is down 31.0% since the start of 2025. At the same time, the Xero Ltd (ASX:XRO) share price is 16.0% away from its 52-week high. This brief article explains why it could be worth adding REH and XRO shares to your ASX investing stock watchlist.

REH share price in focus

Reece Limited has been serving Australia for over a century and is now the nation’s largest supplier of plumbing and bathroom products.

While widely recognized as a plumbing retailer, Reece has expanded its offerings to include products and services for irrigation, pools, civil construction projects, and HVAC systems for heating, ventilation, and refrigeration.

The company has achieved steady revenue growth in recent years, and although its dividend yield is typically low, its payouts have remained consistent.

XRO shares

Xero founder Rod Drury started the company in 2006 in Wellington, New Zealand. He led the company until 2018 and remained on the board until 2023. Today, Xero helps millions of people and businesses manage their accounting and tax obligations across the globe.

The cloud-based accounting software developed by Xero is primarily for accountants and bookkeepers to better service their small business customers.

Through Xero, small business owners and their advisors have access to real-time financial data on any device. Xero provides its core cloud accounting software to customers in New Zealand, Australia, the UK and, over the last few years has been working hard to break into the US market.

REH & XRO share price valuation

We would consider REH to be a ‘mature’ or ‘blue-chip’ business, so some of the metrics that could be worth considering include the debt/equity ratio, average yield, and return on equity, or ROE. These measures give us a sense of the company’s debt levels, their ability to generate returns from their assets, and their ability to consistently return profits to shareholders.

For FY24, Reece Ltd reported a debt/equity ratio of 47.2%, meaning the company has more equity than debt.

Over the last 5 years, REH has delivered an average dividend yield of 1.1% per year. This is important to note if you’re looking for income from your investments.

Finally, in FY24, REH reported an ROE of 11.2%. For a mature business you generally want to see an ROE of more than 10%, so REH clears this hurdle.

As more of a growth company, some of the trends we might consider for XRO shares include revenue growth, profit growth, and return on equity (ROE). I say ‘trends’ because it’s always important to look at these figures over a few years. The trend is a much more valuable figure than a single measure at one point in time.

Over the last 3 years, XRO has increased revenue at a rate of 26.4% per year to hit $1,714m in FY24. Meanwhile, net profit has increased from -$9m to $175m. As for ROE, XRO’s last reported figure was 14.3%.

Please keep in mind that context is important. These metrics give us some indication of company performance, but it’s just the start of valuing REH or XRO shares. To learn more about valuation, check out one of our free online investing courses.

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