Join Free
My Account
Log in
Join Free
Log in

The Unseen Power of Branding

In this Australian Business Podcast episode, Zara McGuffie and Jordan Kidis discuss the role that branding plays in business success, going beyond logos and colours to emphasise values and customer connection.

Listen on:

Apple Podcasts
Spotify
YouTube

Listen now

About this episode

In this Australian Business Podcast episode, Zara McGuffie sits down with Jordan Kidis and dive into the tangible benefits of a strong brand, like increased trust and reduced marketing costs. They also discuss when businesses should consider a rebranding strategy.

Topics covered today:

  1. The biggest misconception businesses have about ‘branding’
  2. The tangible benefits of a strong brand
  3. The recent rebrand Jordan and the Grey Space team went through
  4. The rebranding process
  5. The potential downfalls of a rebrand
  6. When to consider a rebrand for your business

Episode resources

Podcast series resources

New here? Subscribe for weekly shows!

Subscribe to the Australian Business Podcast on all major platforms. We release episodes weekly!

  1. Apple podcast
  2. Spotify
  3. YouTube
  4. Castbox

Got a business question you want answered on the podcast?

Anyone can send us questions… that means you! Click below and just select “The Australian Business Podcast” when prompted.

Ask a question

Amazing deals go below 👇

📈 Free online business community – Inflection 

Zara, Owen, Jordan and Danil are proud to invite you to join our free online business owners community. Filled with videos, PDF downloads, daily discussion and more, you can join now for free to unlock episode resources and goodies. Click here to join us online.

✅ Grey Space Advisory – snag a $100 health check

Do you get stuck worrying about your business’ finances? Or what needs to be paid to ATO, employees, Super funds and so on? The Australian Business Podcast is proud to announce that our sponsor, Grey Space Advisory, is offering all business owners a financial health check.

Jordan and Danil’s expert team of accountants will conduct a review of your tax structure, bank setup, ATO obligations and reporting, business insurance and provide some advice on how to manage all of this — for just $99! You can book a $99 health check with the Grey Space Advisory team and tell them Owen sent you.

🏰Rask – Get Owen’s best investing research

The Australian Business Podcast’s official sponsor is Rask, our very own company. We empower hundreds of thousands of investors around Australia, whether you’re new or have been investing for 40 years. You can take an investing course on Rask Education to discover how Owen carefully researches small or blue chip companies, or become a premium Rask member today to speak directly with Owen and see what he is investing in.

As Warren Buffett famously said, “I am a better investor because I am a businessman, and a better businessman because I am no investor.” 

Share this episode:

Facebook
X
LinkedIn
Email
WhatsApp

Information warning: The information on this website and in our podcasts is general financial advice only. That means, the advice does not take into account your objectives, financial situation or needs. Because of that, you should consider if the advice is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser who can provide you with personal financial product advice. Please read our Terms & Conditions and Financial Services Guide before using this website.

Latest episodes

All Episodes

Better investing starts here.

Want to level-up your analytical skills and investing insights but don’t know where to start? Join 50,000 Australian investors on our mailing list and we’ll send you our favourite podcasts, courses, resources and investment articles every Sunday morning. Grab a coffee and let Owen and the team bring you the best  insights.

Skip to content