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Google Ads for Beginners

Join Jordan Kidis and Zara McGuffie on this episode of The Australian Business Podcast to unpack the world of Google Ads with us and discover if it's the key to unlocking your business's growth potential.

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About this episode

Considering Google Ads for your business but not sure where to start? In this episode of The Australian Business Podcast, Zara McGuffie sits down with Jordan Kidis to break down the basics of the Google Ads platform, helping you understand if it’s the right marketing strategy for you.

We explore the types of businesses that typically see success with Google Ads, the signs that indicate it’s time to invest in paid advertising, and introduce you to powerful research tools.

Topics covered today:

  1. What is Google Ads
  2. What businesses thrive on Google Ads
  3. When it’s time to invest in paid advertising
  4. Key research tools to identify trends
  5. How to set budgets and expectations

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