Google Ads for beginners part 2

Join Jordan Kidis and Zara McGuffie on this follow-up episode of The Australian Business Podcast as they take a deeper dive into Google Ads and explore the metrics that matter, the art of keyword matching, and the secret weapon of negative keywords for campaign mastery.

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About this episode

This is a follow-up episode of Google Ads 101 on The Australian Business Podcast. In this episode, Zara McGuffie sits down with Jordan Kidis to go beyond the basics of Google Ads, honing in on the key elements that drive campaign success.

Topics covered today:

  1. Essential Google Ads metrics
  2. Different keyword strategies for your campaigns
  3. How to save you money and improve targeting

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