Patrick Poke

Patrick is the Content Director at Betashares and part of the Investment Strategy and Research Team. He has 16 years of finance and financial media experience with past roles at Livewire, netwealth, Link Group, and others.

Betashares is guided by our core principles: simplicity, cost-effectiveness and transparency. Betashares’ investment philosophy is to deliver long-term value to investors, via:

  1. Low investment costs – reducing the cost of investing is one of the most direct and certain ways to improve investment outcomes
  2. Effective passive investment funds – funds tracking custom indices have been designed with thought given to return, liquidity and risk, providing effective exposure
    to a given asset class
  3. Exposure to ‘Smart beta’ and factor investment strategies – these target the alpha premium that active managers seek to exploit, but with lower fees.

By delivering on our investment philosophy, we are well positioned to help investors achieve their long-term investment goals.

Patrick Poke's latest insights

ASX tech shares

Why invest in ASX tech stocks?

The tech sector can produce big winners and some of the biggest wealth-creating stocks of the past century. How is this made possible?

ASX Growth Shares

The FAANG fallacy: A closer look at the risks of acronym investments

We explore how today’s most buzzworthy investment choice can become tomorrow’s cautionary tale, and share some ETF ideas that can help investors navigate market shifts without getting burned by a single stock’s stumble or an entire acronym’s downfall.

ASX tech shares

How should investors approach the next phase of tech rally?

With interest rates seeming to have stabilised and investors awakening to the immense potential of artificial intelligence (AI), the ‘Magnificent Seven’ stocks drove an impressive 53.8% surge in the Nasdaq-100 (INDEXNASDAQ: NDX) Index in 2023 and propelled the S&P 500 (INDEXSP: .INX) past 5,000 for the first time in February 2024.

Editor's picks

Creating an SMSF investment strategy using ETFs

Content Director Patrick Poke of Betashares explains the step-by-step approach to crafting an SMSF investment strategy that uses ETFs as a means to achieve your retirement goals. Additionally, he delves into crucial aspects such as risk profiling, insurance considerations, and other obligations mandated by superannuation laws.

ASX Bank Shares

Playing with fire: The dangers of chasing hot trends

Content Director Patrick Poke of Betashares explores the risks associated with impulsively reacting to investment trends fuelled by media hype, and explain why prudent asset selection, diversification, and maintaining a composed approach are essential for long-term investment success.

Editor's picks

Uranium could just be getting started. Here’s why…

Patrick Poke of Betashares dives deep into world of uranium shares and tells us how changes in uranium demand affects their prices and distribution. How will these changes impact the current share market?

Editor's picks

Mortgage vs investing: Which is better?

Patrick Poke of Betashares shares great insights about the differences between mortgage and investing. How is this information going to change our perspective on the sharemarket? 

ASX Share Ideas

12 ETF ideas for 2024

Most major global equity indices posted double-digit returns, while the Nasdaq-100 (INDEXNASDAQ: NDX) produced an incredible 54% rally. A reminder that markets can and will surprise you!

Better investing starts here.

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